Are Twitter Ads Useless? by @LarryKim
Twitter rocked markets this week with a spectacular initial showing. But how do Twitter ads measure up against Facebook ads? Is it worth spending your ad dollars on Twitter? When it comes to direct...
View ArticleRemarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome
Today, I’ll share with you a case study on how we used remarketing to make our content marketing and SEO efforts up to seven times more effective. In the last two years, we’ve moved beyond just doing...
View ArticleSocial Media Marketing Myths Your Company Should Overcome by @enduranceseo
There is no shortage of advice about the role social media marketing should play in a company’s overall marketing plan. Unfortunately, that advice is often all over the map. While a number of years...
View ArticleSearchCap: The Day In Search, December 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Test Begins: Do Google Shopping & Other Shopping Search...
View ArticleHow to Use Social Media as a Link-Building Tool by @Lingo24
Social media can provide a great platform to spread brand awareness. Used properly, your social presence can also be used to boost your SEO strategy by earning quality backlinks to your website. Links...
View ArticleConfirmed: Google Reduces Authorship Rich Snippets In Search Results
The head of search spam at Google, Matt Cutts, has confirmed with us that Google has applied a 15% reduction in the amount of rich snippets displayed in the search results. Matt Cutts announced at...
View ArticleGoogle’s Latest Transparency Report Shows Rise In Content Removal Requests...
Google announced today it has released its eighth Transparency Report since 2010 when the search engine began providing data on government requests to remove content. According to the latest...
View ArticleSearchCap: The Day In Search, December 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Latest Transparency Report Shows Rise In Content...
View ArticleGoogle Again Updates iOS App With Improved Maps Integration
On the heels of a very recent iOS Maps update, Google has further updated and optimized its search app for iOS 7. Some of the changes are cosmetic: “iOS 7 styling and true full screen browsing” for...
View Article3 Groups That FAIL at Social Media Marketing by @LogMyCalls
Nearly 9 out of 10 businesses– 88%–say they will use social media as a marketing tool in 2014. That’s the highest percentage ever, according to eMarketer. It’s clear that businesses are fully...
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